WHAT IS THE IN-BEDROOM FASHION STYLIST?
The In-Bedroom Fashion Stylist helps your shoppers decide how to wear their clothes. Right in their bedrooms!
HOW IT WORKS
In the video above, you can see our colleague Maria asking the In-Bedroom Fashion Stylist what to wear with her black jacket, and the In-Bedroom Fashion Stylist returning that same black jacket, together with other garments that she has in her closet.
The In-Bedroom Fashion Stylist is powered by our Taste Graph and the Alexa Platform, understands the user taste, and knows what clothes the user has in her closet. It can be programmed to be connected to your app and your catalogue, and offer the shopper unique services with her closet and your catalogue.
THE 2006 IPHONE
Omnichannel in fashion retail is like the iPhone in 2006: we are about to see a game-changing consumer experience.
Omnichannel goes way further than physical stores and apps. It is going to reach bedrooms, and this will change everything.
Without any doubt, this experience will be built on top of a Taste Graph, and on top of shoppers Taste Profiles.