Real fashion on real people ®

Your Digital Closet & Outfit Planner

Chicisimo - Real fashion on real people ®

Omnichannel Personalization Platform for Fashion Retail

The *Omnichannel Personalization Platform* Fashion Taste API helps fashion retailers understand the taste of each individual shopper, and to offer personalized recommendations to fashion ecommerce customers. It originated as the infrastructure to automate outfit advice powering Chicisimo, together with a set of internal tools to provide transparency and control to the Chicisimo team. On top of the Fashion Taste API, we help fashion retailers build memorable consumer experiences, such as In-Bedroom Fashion Stylists, Digital and Smart Closets, In-Store Outfit Recommenders, Smart Fitting Rooms, and all kind of product and outfit personalised recommendations. Fashion Taste API helps fashion retailers build their Taste Graph, a Taste Profile for each of their shopper, create their fashion ontology, and capture the intelligence generated by their editorial team.

Outfit Ideas


Deciding your daily outfit or planning for the entire week requires time and it's sometimes difficult. You might know very well how to wear your clothes, but even then, when you are in front of your closet you may need inspiration and help from an online outfit maker. You just want an outfit planner online, an app that puts outfits together for you, and helps you pick your outfit. We see a future where two pieces of hardware help you with your clothing needs: your mobile device, and a fashion-oriented hardware with a voice interface, in your bedroom. This system will store your clothes and your behaviour, originated from sources of input with little friction. We are very very curious about the future of in-bedroom, voice commerce, resulting from the new hardware.

Outfits of the day

An online outfit planner app

Chicisimo is your online outfit planner app, a stylebook type of app and an outfit inspiration website. It tells you how to put outfits together with your own clothes. In the future, outfit planning will be in all the best fashion apps and what to wear apps both for iOS and Android.

Outfit planner

A smart closet organizer

Chicisimo gives you a virtual closet where you can store your clothes online, like having your playlists in Spotify. It's a virtual closet organizer where you'll see your clothes organized and under control. Then, Chicisimo's smart closet gives you ideas on how to wear each one of your clothes, it has an outfit creator and maker. Not only that, it tells you how other women wear the clothes you have in your closet and helps you with inspiration outfits.

How to wear black dresses

A Personal Stylist

At Chicisimo, we've built a taste graph and a fashion ontology. And we are building an automated personal stylist that learns your clothing habits and understands your fashion taste. It then helps you decide your daily outfit, and tells you how new clothes match your existing ones. Both the taste graph and the fashion ontology are key assets for machine learning and deep learning. You can read more about it in our *Fashion Taste API*.

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