April 2012.- With London, Paris, Milan and NYC fashion weeks taking place now, we’ve wanted to take a look at what catwalk brands people really wear. Street fashion community Chicisimo has just released data on the catwalk brands people wear most often: four Catwalk brands stand out in terms of their adoption as everyday street wear: Louis Vuitton, Gucci, Mulberry and Levi's are the top brands for Paris, Milan, London, and NYC fashion weeks, respectively.
These findings are the result of an analysis of more than 100,000 personal style outfits shared on Chicisimo by more than 30,000 fashionistas who've shared looks with around 6,000 fashion brands. Chicisimo is the largest fashion community in Europe, a real fashion on real people community where fashionistas share their personal style and inspire each other. You can read other Street Fashion Reports, here.
PARIS FASHION WEEK
BRANDS PEOPLE WEAR MOST OFTEN
Louis Vuitton, Chanel, and Miu Miu are the Paris Fashion Week Top 3 Brands, the three brands people wear most often among those participating in Paris Fashion Week. Next two brands in the ranking are Balenciaga and Yves Saint Laurent.
MILAN FASHION WEEK
BRANDS PEOPLE WEAR MOST OFTEN
Among the brands participating in Milan Fashion Week, Gucci, Prada and Dolce Gabbana are the Top 3 Brands people wear most often. Fendi and Moschino are in 4th and 5th position.
LONDON FASHION WEEK
BRANDS PEOPLE WEAR MOST OFTEN
Among the brands participating in London Fashion Week, the top three brands people wear most often are Mulberry, Acne and Stella McCartney. Next two brands in the ranking are Vivienne Westwood, and Moschino Cheap And Chic.
NYC - MERCEDES BENZ FASHION WEEK
BRANDS PEOPLE WEAR MOST OFTEN
Levi's, Michael Kors and Ralph Lauren are the top three brands people wear most often, of all brands participating at Mercedes Benz Fashion Week, followed by Tommy Hilfiger and Carolina Herrera.
- - The data has been gathered analyzing +100 000 looks shared on Chicisimo by 30 000 fashionistas who've share looks with 6 000 brands.
- Profile of fashionistas:
- - Age: 80% of users from 17 to 35 years old
- - Gender: 100% female
- - Fashion lovers
- - Very active online and with a large number of friends on social networks.
- - Fashionistas upload a look, and they tag the look with the brands they wear.
- - Chicisimo counts the number of times fashionistas have explicitly mentioned they wear a brand.