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Ranking of brands people wear most often, by country

Thanks to the looks you’ve shared, we’ve been able to discover very interesting information about the brands people wear most often in different countries. There is a lot of data and we leave the analysis to you. However, some things that have raised our attention are: Learn more

2012 data
2011 data
Ranking of brands % of times fashionistas wear a brand Position % of times
1
Forever21
%
1 27%
2
H&M
%
2 15%
3
Zara
%
3 7%
4
Target
%
4 6%
5
J Crew
%
14 2%
6
Steve Madden
%
5 5%
7
Asos
%
20 2%
8
Gap
%
12 3%
9
Urban Outfitters
%
7 4%
10
Old Navy
%
9 3%
11
Aldo
%
8 3%
12
Nine West
%
19 2%
13
Bcbg
%
- -
14
Charlotte Russe
%
6 5%
15
Michael Kors
%
17 2%
16
Banana Republic
%
- -
17
Express
%
10 3%
18
American Apparel
%
- -
19
American Eagle
%
- -
20
Channel
%
- -
21
Others
%
- -
2012 data
2011 data
Ranking of brands % of times fashionistas wear a brand Position % of times
1
Zara
%
4 13%
2
Topshop
%
3 16%
3
H&M
%
1 21%
4
River Island
%
6 8%
5
New Look
%
5 13%
6
Primark
%
2 18%
7
Asos
%
7 7%
8
Ray Ban
%
- -
9
Chanel
%
- -
10
Mango
%
10 2%
11
Guess
%
22 1%
12
Balenciaga
%
- -
13
Oasis
%
- -
14
Converse
%
17 1%
15
Ebay
%
- -
16
Mulberry
%
- -
17
Dorothy Perkins
%
- -
18
Forever21
%
- -
19
Aldo
%
- -
20
Louis Vuitton
%
- -
21
Others
%
- -

Germany

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2012 data
2011 data
Ranking of brands % of times fashionistas wear a brand Position % of times
1
H&M
%
1 51%
2
Zara
%
2 25%
3
Mango
%
4 7%
4
Primark
%
3 10%
5
Asos
%
5 6%
6
New Yorker
%
7 5%
7
Buffalo
%
13 2%
8
Vero Moda
%
6 5%
9
Topshop
%
10 3%
10
Tally Weijl
%
16 2%
11
Ebay
%
- -
12
Pimkie
%
11 3%
13
Bershka
%
20 2%
14
Hallbuher
%
- -
15
Converse
%
- -
16
Nelly.com
%
8 3%
17
Deichmann
%
9 3%
18
Gina Tricot
%
- -
19
Esprit
%
- -
20
Louis Vuitton
%
- -
21
Others
%
- -
2012 data
2011 data
Ranking of brands % of times fashionistas wear a brand Position % of times
1
Zara
%
2 21%
2
H&M
%
1 24%
3
Pimkie
%
3 11%
4
Mango
%
6 4%
5
Asos
%
5 6%
6
New Look
%
4 6%
7
Balenciaga
%
- -
8
Chanel
%
- -
9
Hermes
%
- -
10
Louis Vuitton
%
17 2%
11
Stradivarius
%
- -
12
Naf Naf
%
23 1%
13
La Redoute
%
10 3%
14
Jennyfer
%
14 2%
15
Gucci
%
21 1%
16
Isabel Marant
%
- -
17
Ray Ban
%
- -
18
Celine
%
- -
19
Pull & Bear
%
- -
20
Camaieu
%
18 1%
21
Others
%
- -
2012 data
2011 data
Ranking of brands % of times fashionistas wear a brand Position % of times
1
Zara
%
2 28%
2
H&M
%
1 30%
3
Bershka
%
3 7%
4
Stradivarius
%
4 5%
5
Louis Vuitton
%
6 4%
6
Ray Ban
%
15 2%
7
Tally Weijl
%
5 4%
8
Calzedonia
%
19 2%
9
Asos
%
8 3%
10
Guess
%
10 3%
11
Pimkie
%
7 3%
12
Chanel
%
16 2%
13
Miu Miu
%
9 3%
14
Mango
%
13 2%
15
Gucci
%
11 2%
16
Primadonna
%
12 2%
17
United Colors of Benetton
%
17 2%
18
Prada
%
20 2%
19
Oviesse
%
21 2%
20
Pull & Bear
%
18 2%
21
Others
%
- -
2012 data
2011 data
Ranking of brands % of times fashionistas wear a brand Position % of times
1
Zara
%
1 42%
2
Blanco
%
2 21%
3
Stradivarius
%
4 17%
4
H&M
%
3 19%
5
Primark
%
7 10%
6
Bershka
%
5 15%
7
Mango
%
6 11%
8
Pull & Bear
%
8 8%
9
Sfera
%
9 4%
10
Lefties
%
14 3%
11
Bimba & Lola
%
12 4%
12
Ray Ban
%
10 4%
13
Marypaz
%
11 4%
14
Massimo Dutti
%
13 3%
15
Calzedonia
%
15 2%
16
Topshop
%
17 2%
17
Pimkie
%
16 2%
18
Asos
%
24 1%
19
Tous
%
- -
20
Converse
%
- -
21
Others
%
- -
2012 data
2011 data
Ranking of brands % of times fashionistas wear a brand Position % of times
1
Zara
%
1 13%
2
Arezzo
%
3 8%
3
Renner
%
4 8%
4
C&A
%
2 9%
5
Schutz
%
- -
6
H&M
%
8 2%
7
Forever21
%
20 1%
8
Louis Vuitton
%
- -
9
Riachuelo
%
6 3%
10
Marisa
%
5 5%
11
Swatch
%
- -
12
Santa Lolla
%
19 1%
13
Michael Kors
%
- -
14
Ray Ban
%
10 2%
15
Hering
%
15 1%
16
Prada
%
9 2%
17
Melissa
%
17 1%
18
Chanel
%
- -
19
Swarovski
%
- -
20
Guess
%
18 1%
21
Others
%
- -
2012 data
2011 data
Ranking of brands % of times fashionistas wear a brand Position % of times
1
Zara
%
1 24%
2
Bershka
%
2 20%
3
Pull & Bear
%
3 9%
4
Forever21
%
4 5%
5
Shasa
%
11 3%
6
Guess
%
9 3%
7
Lob
%
7 4%
8
H&M
%
5 4%
9
C&A
%
6 4%
10
Mango
%
12 3%
11
Sfera
%
10 3%
12
Ray Ban
%
13 3%
13
Hollister
%
- -
14
Calvin Klein
%
- -
15
Nine West
%
8 3%
16
Michael Kors
%
- -
17
Steve Madden
%
15 2%
18
todo moda
%
- -
19
Tommy Hilfiger
%
- -
20
Capa De Ozono
%
- -
21
Others
%
- -
2012 data
2011 data
Ranking of brands % of times fashionistas wear a brand Position % of times
1
H&M
%
1 28%
2
Zara
%
2 13%
3
Stradivarius
%
3 6%
4
Bershka
%
6 5%
5
Sh
%
7 5%
6
New Yorker
%
9 3%
7
New Look
%
12 3%
8
River Island
%
14 2%
9
Primark
%
8 4%
10
Reserved
%
4 5%
11
Cubus
%
15 2%
12
Mango
%
10 3%
13
Pull & Bear
%
- -
14
Asos
%
16 2%
15
romwe
%
5 5%
16
Topshop
%
17 2%
17
Vero Moda
%
13 2%
18
Dee Zee
%
20 1%
19
Mohito
%
- -
20
Tally Weijl
%
- -
21
Others
%
- -

Portugal

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2012 data
2011 data
Ranking of brands % of times fashionistas wear a brand Position % of times
1
Zara
%
1 34%
2
H&M
%
2 24%
3
Mango
%
5 15%
4
Stradivarius
%
6 13%
5
Primark
%
3 19%
6
Bershka
%
4 15%
7
Parfois
%
8 11%
8
Blanco
%
7 11%
9
Pull & Bear
%
9 7%
10
Lefties
%
15 3%
11
Massimo Dutti
%
10 5%
12
Ray Ban
%
16 3%
13
Asos
%
- -
14
Lanidor
%
- -
15
Bimba & Lola
%
- -
16
Aldo
%
12 5%
17
Seaside
%
14 4%
18
oasap
%
- -
19
Tally Weijl
%
- -
20
romwe
%
21 2%
21
Others
%
- -

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